The next phase of Microsoft’s multi million rebranding ad campaign started airing last night (in the USA) during prime time. The ad showed a series of individuals saying “I’m a PC” in various settings.

The ads are a direct response to Apple’s “Get a Mac” ads where Justin Long and John Hodgman play the Mac and PC characters, respectively. Microsoft is embracing the “I’m a PC” line in their new ad campaign. The ad is also being hosted at Gizmodo.

Read more here: Microsoft’s “I’m a PC” Ad Airs [Updated, More Ads] – Mac Rumors