A new ad featuring comic Jerry Seinfeld and Microsoft Chairman Bill Gates marks the beginning of a new effort by Microsoft to make changes in retail, online and drive performance standards with PC manufacturers as part of a broad effort to improve consumers’ experience with Windows.

The new campaign will highlight how Windows has become an indispensible part of the lives of a billion people around the globe — not only on PCs but also now online and via mobile devices.

This is the Conquistador,” explains Jerry Seinfeld, showing a befuddled Bill Gates a brown loafer. “They run very tight.”

You can see the ad here.

Read more here: Microsoft Kicks off new Windows Campaign with Star Power