Recent Marshal poll results show that 29% of Internet users buy products of whose existence they find out via spam. The percentage is incredibly large if we don’t take into account the fact that the Marshall survey included only 622 respondents, a sample that can hardly be held as sufficient. Moreover, the question that stood at the base of the poll was “What purchases have you made from spam?”, which implies that those who answer it are very likely to have actually bought something using the method.
29% of the respondents confirmed that they had bought at least one product advertised through spam. Usually, people who buy once will buy the second time as well, as proven by the Marshal poll, which concluded that “spam shoppers” become fond of this type of making purchases. The most common products that Internet users acquire through websites advertised by illegal means are items to spice up one’s love life and counterfeit luxury goods, like clothing, watches and jewelry.
Read more here: 29% of Internet Users Buy from Spam – Shows an arguable Marshal report – Softpedia