Home » OS X

Apple steals £20 from the British and Eur 38 from the Irish

16 October 2007 4 Comments

Today Apple announced the official release date and prices for the next version of OS X codenamed Leopard. In the announcement Steve Jobs was happy to point out that “And everyone gets the ‘Ultimate’ version, packed with all the new innovative features, for just $129.” which was a swipe of Windows Vistas and its many versions.

However not quite everyone will get OS X 10.5 for $129. The price in the UK for OS X 10.5 will be £85 and in the Republic of Ireland it will cost 129 Euros.

The current exchange rate between the UK Pound and the US Dollar is roughly £1 = $2. This means that OS X should be selling in the UK for just £65. That is a difference of £20.

Similarly for Ireland, OS X will sell at the same magic price of 129, but not dollars, this time Euros. At the moment 1 Euro is worth about $1.42 meaning Apple make an extra 38 Euros from the Irish.

Even taking in to account that exchange rate fluctuate and Apple need to set the price a little higher to avoid loses when the exchange rates alter. These huge differences are not fair.

Come on Apple, we want OS X for £70 in the UK (£15 lower than advertised now) and for Eur 100 in Ireland.

Post to Twitter Tweet This Post Post to Digg Digg This Post Post to Reddit Reddit Post to StumbleUpon Stumble This Post

4 Comments »

  • gary (author) said:

    For those working in dollars, £20 is $40 and Eur 38 is $53. So for an Irish man to buy OS X, it costs him $53 more! Go figure.

    # 16 October 2007 at 10:15 pm
  • Simo’s Sagacity » Blog Archive » Apple steals £20 from the British and Eur 38 from the Irish said:

    [...] prices mean Apple gets and extra £20 from the British and an extra Eur 38 from the Irish. BOOO!!!read more | digg [...]

    # 16 October 2007 at 10:21 pm
  • Cristi said:

    The thing with the “everyone gets the ‘Ultimate’ version” was a killer. Mean!

    # 17 October 2007 at 7:50 am
  • PHW said:

    OK. So we should at VAT on to the figures above (as the $129 does not include the equivalent US sales tax). But still, that seems to be £76 or thereabouts – a hefty 11-12% markup.

    # 5 November 2007 at 4:12 pm

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.

CommentLuv Enabled