iPhone will debut in the UK on November 9 with the mobile phone operator O2.

“Our strategy at O2 is to bring our customers the best products and experiences,” said Matthew Key, CEO, O2 UK. “The iPhone is a breakthrough that is changing the way people use their mobiles forever, and we’re thrilled to have it exclusively for O2 customers in the UK.”

iPhone users in the UK will be able to activate their new iPhones using iTunes running on a PC or Mac, without having to wait in a store while their phone is activated.

iPhone will be sold exclusively in the UK through Apple’s retail and online stores, O2 and The Carphone Warehouse’s retail and online stores. iPhone will be available in an 8GB model for £269 (inc VAT). Tariffs will be available from O2 starting at £35, which all include unlimited anytime, anywhere mobile data usage and, in a market first, free unlimited use of the UK’s largest single public Wi-Fi network, covering over 7,500 cafes, restaurants, airport lounges, pubs and other locations across the UK.